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Apply your fragrance low on the body, as well as behind your ears and on your neck, so that the scent rises and you won't lose it as quickly. Cologne's fragrance will generally last much longer than After Shave. Fragrance lasts longer on some people than on others because of differences in skin and in PH levels. The higher the concentration of juice the longer your fragrance will last, and the less you need to apply. Individual levels of PH will determine how each ingredient in a fragrance will react.
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